AXS TV Rebrand

June 2024

This pitch deck outlines a comprehensive rebrand strategy for AXS TV, designed to modernize the network’s image, strengthen its market position, and better align its visual and strategic identity with the evolving expectations of contemporary audiences and industry trends.

Objective: The primary goal of this rebrand is to refresh AXS TV’s overall image, ensuring it resonates with today’s viewers and stands out in a competitive media landscape. The rebrand aims to enhance the network’s appeal and relevance by updating its visual identity and refining its strategic positioning.

Key Components of the Pitch Deck:

  1. Brand Positioning: A revised positioning strategy that reflects AXS TV’s core values while targeting new audience segments. This involves a deeper analysis of market trends and competitive positioning to define a unique and compelling brand narrative.

  2. Icons and Visual Elements: Development of new icons and visual elements that modernize the brand's look and feel. These elements are designed to be versatile and impactful, ensuring consistency across various platforms and applications.

  3. Product Mockups: Visual mockups demonstrating the application of the new brand identity across different media and merchandise. This includes on-air graphics, digital platforms, promotional materials, and merchandising to provide a comprehensive view of the rebrand in action.

  4. Digital Applications: Strategies for implementing the rebrand across digital channels, including website redesign, social media integration, and digital advertising. This ensures that the rebrand is cohesive and effective in engaging the target audience online.

This rebrand initiative is expected to position AXS TV as a modern, dynamic network that appeals to a broad and diverse audience. By embracing contemporary design trends and strategic positioning, AXS TV aims to enhance its market presence and attract new viewers, while reinforcing its brand identity in a rapidly changing media environment.