REI

Grand Opening | Loveland, CO

Objective: Develop a commemorative design for the grand opening of a new store in Loveland, CO. The design aimed to capture the spirit of REI’s commitment to outdoor adventure and community while celebrating the unique characteristics of Loveland.

The project involved creating a visual identity that would resonate with local residents and outdoor enthusiasts, reflecting the region's natural beauty and REI's brand values. The design features the Love Locks Statue, a steel sculpture that spells the word love, which provides the framing for vignettes incorporating elements of Loveland’s landscape, such as its picturesque mountains and outdoor recreational opportunities, combined with REI’s distinctive brand imagery.

This design will be utilized across various promotional materials, including in-store displays, products, and digital media. This commemorative piece not only enhances the grand opening experience but also strengthens REI's connection with the Loveland community and underscores their dedication to promoting outdoor lifestyles.

Overall, the design successfully captures the essence of both REI’s mission and the local environment, ensuring a memorable and impactful launch event for the new store.